At Mercury Mambo, we understand that a brand’s most powerful point of impact is at the point of sale -the point where commerce and culture collide. We understand the power of culturally relevant sales promotions, events, and marketing programs. At Mercury Mambo, our programs have...
The Power to Influence The Power to Educate The Power to Motivate
Let us put that power to work for you
Mambo in the News
All the Mambo Magic That’s Fit to Print!
-Hispanic Business. July 7, 2008 - Hispanic Artist Showcase Hits the Road This Summer
Two iconic Texas brands are collaborating this summer to showcase Hispanic artists from across the country with the Sabrosura Art Tour.
July 7, 2008
PROMO Xtra. June 27, 2008 –7UP, Celebrity Chef Team up for a Winning Recipe
Chef Carlos Fernandez of Hi-Life Café in Fort Lauderdale is touring supermarkets in Chicago, Houston and Dallas this month and July to offer live demonstrations of healthy cooking with 7UP soda.
June, 2008
-June 27, 2008 - Rock Y Roll Radio Does the Mambo Latin-focused Internet Radio Show, Rock Y Roll Radio, Broadcasts Live from Mercury Mambo
Premiere Hispanic Marketing agency” by day, “pachanga” (party) by night. On Thursday night, Austin’s new Latin-focused internet radio show, Rock Y Roll Radio, took over Mercury Mambo’s office to broadcast live.
June 27, 2008
- HISPANIC PR WIRE. June 24, 2008 –7UP and Celebrity Chef Carlos Fernandez Continue the Search for 100% Naturally Talented Chefs During 7UP Recipe for Success Contest
7UP and celebrity Chef Carlos Fernandez of Hi-Life Café in Ft. Lauderdale, Florida continue the national search for the 7UP 100% Naturally Talented Chef in the 7UP Recipe for Success contest.
June, 2008
June 19, 2008 –Mercury Mambo Paneled Interactive Austin 2008 Applying Social Media to Hispanic Marketing
Today Mercury Mambo participated in the first ever Interactive Austin 2008 event, “Putting Social Commerce to Work," a regional forum to discover how to integrate social media, Web 2.0 tools and digital media into the corporate marketing plan to improve profitability.
June, 2008
PRWEB -May, 2008 –'Cup O'Mambo' Gives Social Media Latin Buzz
Mercury Mambo Launches Blog on Hispanic Marketing Trends
May, 2008
PROMO Xtra -October 1, 2007 –DR PEPPER BUILDS SHARE AMONG HISPANICS
Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.
October, 2007
Event Marketer -August, 2007 –SNACK ATTACK
Product sampling programs target tastemakers in new and creative ways.
August, 2007
American-Statesman Staff -August 23, 2007
Austin is one of the hottest entrepreneurial regions in the country, according to Inc. magazine, with 72 companies on its new Inc. 5,000 list of the fastest-growing companies in America.
August 23, 2007
Hispanicmarketweekly.com -August 12, 2007 –A RETURN TO ROOTS
Becky Arreaga, a partner with independent Hispanic agency Mercury Mambo, has been marketing to the teen market for several years on behalf of Cadbury Schweppes.
August 12, 2007
Marketing Weekly -August 3, 2007
Embrace your niche and trust your instincts - and above all, have fun. That's the recipe in Mamboville.
August 3, 2007
Mambo New Employees
August 3, 2007
"Bicultural Can-do", a Marketing y Medios article about the Mercury Mambo work in bicultural markets
June 11, 2007
MERCURY MAMBO and AOL® Latino Team Up To Drive Content for Ford’s Mi Negocio Web Hub
September 13, 2006
MERCURY MAMBO Adds New Team Member
August 15, 2006
Martha Garcia Joins Mercury Mambo
Hispanic Market Weekly, July 28, 2006
Gibson Guitar Announces Austin GuitarTown Project
April 6, 2006
Mercury Mercury Mambo’s Becky Arreaga, Lynn Currie, and Carmen Murcia place 35th and 36th in Austin’s Urban Assault Race
Urban Assult Race, April 2006
Mercury Mambo’s Liz Arreaga places 17th in Los Angeles’s Urban Assault Race
Urban Assult Race, April 2006
Hispanic Market Weekly
A SPECIAL REPORT ON EVENT MARKETING FOR HISPANICS
March 13, 2006
Rich Garza Joins Mercury Mambo
January 04, 2006
April Davis Alejandro joins Mercury Mambo
January 04, 2006
AdWeek
Frankie J and Natalie at a Concert Mambo produced for Dr Pepper
November 11, 2005
Hispanic Trending
Survey results show how restaurants can target Hispanic market
October 31, 2005
Austin Business Journal
Buying Power Among Minority Groups Expected to Jump in Texas by 2010
September 26, 2005
El Paso Times
Dr Pepper's Unmistakable Frankie J Concert
September 17, 2005
Newspaper Association of America
P-O-P Goes Multicultural
September 26, 2005
Marketing to the Emerging Majorities
Candy companies tap multicultural trends in search of the industry's new sweet spot
April 15, 2005
University of Texas
Advertising Alumni Visit Graduate Course to Discuss Current Trends in Account Planning
April 5, 2005
Austin Business Journal
Mercury Mambo expanding, adding event marketing arm
March 14, 2005
Austin Business Journal
Understanding Cultural Nuances: The Changing Face of Central Texas
Beverage World
Comprende? Connecting with Hispanic Consumers Requires More Than Just Speaking the Language
December 14, 2004
Austin Business Journal
Mercury Mambo moves to East Austin
November 26, 2004
¡Ahora sí!
En Vivo En Austin
September 16, 2004
Creative Magazine
Dr. Pepper Appts. Mercury Mambo For Hispanic Marketing
August 11, 2003
