At Mercury Mambo, we understand that a brand’s most powerful point of impact is at the point of sale -the point where commerce and culture collide. We understand the power of culturally relevant sales promotions, events, and marketing programs. At Mercury Mambo, our programs have...
The Power to Influence The Power to Educate The Power to Motivate
Let us put that power to work for you
Hispanic Event Marketing
Event marketing, experiential marketing, street marketing, sampling, retail-tainment….whatever you call it, the team at Mercury Mambo can bring your brand to life in the hearts and hands of Hispanic consumers across the country.
Event marketing Mambo-style goes beyond way hanging a banner or signing the sponsorship check. Our team works hand-in-hand with the marketing group to ensure that event activation is in line with your brand's strategic and sales goals. To this end, the Mambo events team handles everything from soup to nuts, from cups to trucks, from concept to consumer.
Our services include:
* Event creation, planning & management
* Sponsorship negotiation & activation
* Proprietary event development
* Mobile marketing development & execution
* Sampling Demos
* Event staffing
* Logistics coordination
* Talent procurement/negotiations
* Sales promotion integration
* Merchandising
* Scheduling
* Market advance/routing
* Budget management
* Inventory management
* Web reporting
See the difference
A recent study by Jack Morton Worldwide reported that 66% of Hispanic men and 74% of Hispanic women would be more likely to consider purchasing a product after participating in a life marketing event.*
*source: Experiential Marketing: A Consumer Study (Jack Morton Worldwide, 2005)
